What does 2022 hold for us? Well, we’ve compiled some of our observations from working closely with clients, partner brands and closely watching design and marketing trends.
1. PREDICTION : People will buy BRANDS, not products
Brand awareness isn’t anything new this 2022. We will find that more consumers will be less focused on buying a specific product and more so looking to invest their money in a brand they trust, believe in, and that aligns with their core value. The key to growing your brand this year would be to:
People no longer vibe with multiple product updates and overly excessive marketing stunts. Building strong brand foundations will be critical if you want to close the deal in 2022 and beyond.
2. PREDICTION : Videos and animation will trend when sharing content
What better way to communicate your story that would enhance the experience of your consumers? VIDEOS.
Social media platforms Instagram, YouTube, Facebook, TikTok and Pinterest to name a few are starting to shift to video consumption. Pinterest and TikTok has massively shifted media consumption last 2021 and with the rise of Instagram reels being accessible to more and more countries, a shift in visual communication is expected.
3. PREDICTION : Brands will shift to visually communicating in bit size pieces
The average human attention span has fallen from 12 seconds to eight seconds. That is shorter than the attention span of a goldfish. Studies show that the cause of consumer’s shrinking attention spans is their dependence on multiple screens and devices. The continuous flash and notifications demand our attention now, and it is fundamentally changing the way consumers operate.
The race to be top of consumers’ minds has never been more critical, and the ability to retain that attention for the length of time it takes to have an impact is imperative. As consumer attention span shorten, more brands will utilize the power of sharing their story and messaging in bite size pieces. Having a strong brand foundation is critical more than ever.
4. PREDICTION : Ecommerce and online consumption will continue to rise
With the prolonged pandemic situation, more and more traditional businesses go digital. Malls are starting to face a dilemma as brands shift from traditional to digital. Consumers will be more and more inclined to purchasing online than going out to buy.
5. PREDICTION : Brands who educate will continue to strengthen as teaching will overpower selling.
The average consumer is fed up with marketing gimmicks and advertising. Studies from Teachable show that 70% of consumers are becoming more sensitive to purchasing products/services and will only buy from brands they’ve reviewed thoroughly through content and blogs. Brands who offer people great, useful, engaging information are more likely to build awareness, trust, loyalty thus having the power to make the sale.
Online brands are starting to make movements in the digital space. 2022 will be a year of change for many as more brands shift with the behavioral changes of the consumers.