You’re probably here because you are a mindful and conscious business who wants to take their brand to the next level but have no clue on where to start. Building a brand has many aspects that may seem overwhelming but trust me, this simple trick can instantly elevate your brand and align it to your brand voice. One simple aspect — Color; and it’s psychology. And yes you can grab this customized color palette perfect for mindful businesses in the wellness, beauty and coaching space.
Well, what is color psychology? And why do I have to pay attention to what it is?
Color Psychology is the study of how color impacts the way we perceive a brand. Colors have a powerful effect on our emotions and these emotions play a major role in how we behave as consumers.
Brand color psychology provides a framework for understanding how and why we interact with the brands in our lives. And it is a powerful tool in brand design if you’re considering rebranding.
Understanding how consumers react to certain colors gives you a better idea on how to visually connect your brand to your consumers. Being intentional about how you use those colors helps you deliver your message emotionally and effectively to your audience.
Now that we know a little bit more about color psychology, we’re ready to dive deeper into colors. Ready to snag the custom color palette we’ve created for you? Let’s get to know each color better. These colors are perfect for any health, spiritual, or wellness brand looking into communicating with their audience in a deeper level. Feel free to steal these colors and use it across your brand visuals.
Lace is associated with neutrality, class, calmness and formality. Lace is similar to white or gray, because it is a very neutral color, but at the same time it is somewhat warmer. Being a neutral tone, the color lace is agile and infinitely versatile, pairing perfectly with almost any other shade on the color wheel especially with black or dark brown tones.
Although versatility is the strong suite of the color Lace, it can still stand out on it’s own. It’s delicate and poised tone brings such a huge impact on the mind thus, making it a color widely used in the beauty, spiritual and wellness space.
Dusk is described as calm, peaceful and serene. The reason for that might be that blue is often found in nature. It stands for everything that is constant and unchanging. Brands who favor the color Dusk tend to be good listeners, and are open to new experiences. Dusk evokes a sense of calmness and balance. Due to its low saturation, it appears mellow and soft. Like most shades of blue, it stands for relaxation and tranquility due to its likeness to the sky and the ocean.
Studies show that brands who use the color Dusk have a caring, soft, nurturing personality. They are highly empathetic and they possess assertive communication skills. It is found that many people associate the color Dusk with trust, intelligence, confidence, dependability thus making it a crowd favorite in the health and mindfulness space.
A coveted color in the beauty and wellness space, Pixie’s soft hue can also appear romantic, refined and composed. While it is a shade of pink, a color typically considered feminine, Pixie has often been described as a “modern gender neutral” hue.
In color psychology, Pixie is known to create a sense of calm and alleviates anger.
Pixie is less dainty than pink and less gaudy than rose gold, can be a great alternative to more dramatic shades. Many now consider pixie to be a neutral tone. A flattering tone to most skin tones and can be paired with a wide range of colors.
Its associations with wealth and refinement make it an obvious choice for those looking to communicate a sense of luxury, but it can also work well for personal development brands.
Nimbus is timeless and elegant and can have a soothing and calming effect. It is reminiscent of dewy mornings and, like most blue hues, can transmit trust, peace, order, and loyalty. Nimbus is associated with inner thought and deep emotions. It is a positive color; it is related to dreams, fidelity, wisdom and truth; it is a color that favors rest.
A strong color on it’s own, it can shine when paired with coral, salmon, lilac or green. Perfect for health and wellness brands.
Galaxy is named for its resemblance to the very dark blue shade of a night sky around the full moon. While the color name is relatively recent, Galaxy blue skies can be seen in Vincent Van Gogh artworks from the 1800s like Starry Night and Cafe Terrace at Night.
Galaxy evokes sophistication and elegance. Its link with formal occasions and royalty means it conveys confidence, power and authority, while its deep hue can also come across as dark and mysterious.
According to color psychology, Galaxy is associated with trustworthiness and reliability. Dark shades of blue in particular are linked with authority and intelligence; Galaxy’s deep appearance is particularly likely to make this impression.
But because it is very close in appearance to black, Galaxy might also project qualities associated with that color. Black can be used to convey power, strength and formality. Brands who want to communicate knowledge and authority tend to use Galaxy and it’s perfect for spiritual brands who want to communicate the impression of being trustworthy and reliable.
As you review the various colors and their psychological associations in this post, you may be thinking, “which one is right for my brand?”
To help you even further, I’ve written a detailed list for you in our post: Color Psychology in a nutshell.
THE TAKEAWAY
Colors strongly influence how the world perceives your company. It is one of the most essential components of visual identity. Each and every color impacts your target audience differently. Choosing a color that is authentic to your brand, embodies your brand personality, appeals to your audience, and effectively communicates your message visually is one of the best ways to elevate your brand. Be intentional with what color you use in your brand.
